The mission of The Stand is to raise funds and awareness for New York City’s
Children’s Miracle Network hospitals. We will do this by engaging a caring/fun/energetic consumer in
a unique Dance Marathon experience that is relevant to the population, while still upholding the core
values,fundamentals, and mission of the Dance Marathon community. We will connect Dance Marathon
alumnus, as well as a new population to the cause using unique marketing tactics, forming relationships
with potential sponsors, and creating awareness and fundraising events which will culminate into the
large celebratory Dance Marathon event.